What's your organisation or your social cause's context (how, what and why)? And how can you, as a leader, work to fulfil the why by influencing the how and the what?

You may want to refer back to Simon Sinek's talk, or the Start with Why explainer. 

Please try to complete your response in order to start your Week 3 thinking on Monday.

Please keep your answer to ~500 words.
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